The thing about attending conferences, as opposed to solo book tours, is that you have a chance to learn from others in your field.
I recently went to Malta for an English Language Teaching conference, the theme of which was creativity. My buddy and co-author Antonia Clare was there, as were other friends, but it was a special treat to meet the awesome Alan Maley. I’ve been using his books for twenty years, and it was gratifying to find that he was as expected: an avuncular, white-haired, bushy-bearded Old Testament prophet with a penchant for storytelling.
To summarise what I gleaned from the conference: creativity …
*is for everyone, not just the likes of Einstein and Mozart
*is inherent in language use
*is about play
*is about finding new connections
*uses feeder fields (ideas from other walks of life)
*is hard work.
I’ve written a little more extensively on this topic here.